We worked on an one-pager in order to clarify our concept for our client and project manager. It should contain our core concept, why, how, what, target audience, interaction and style. When we combine this with some sketches of our concept we should not only be able to clearly convey our concept for this project and convince our client and project manager of the value and quality of our concept. It sould be clear, persuasive and well thought out.

Writing and discussing the one pager was a great exercise to see if everyone in the group is on the same page regarding our concept. Even when working on the same project for weeks group members can have completely different views and interpretations on the concept in mind. This exercise also works to bring everyone in to discuss the specifics of our concept. When those specifics are worked out everyone in the group has agreed to the direction the project is going which makes for better communication and more efficient progress in the future.

The core concept: Our goal is to offer people that visit Enschede a chance to truly experience the places that make it unique. Every single city has the H&M, McDonald’s, Zara, Jack and Jones and Hema. We want to invite those that like to be surprised to go on an adventure and discover the hidden places in Enschede that make it special, these are the spaces and places that have an authentic or special vibe or style and that would usually go unnoticed.

Why: Enschede is a diverse and innovative city that brings a lot to the table, we would like visitors to experience these exceptional spaces and places for themselves whilst taking them on a small adventure. In this way, the more unknown locations that define Enschede’s character will get more attention and the visitors will be provided with an interesting experience that will make their visit more memorable and worthwhile.

How: We plan on doing so by designing an installation that invites people to go and visit a rare location that suits their interests and mood. Visitors are lured to our installation with the promise of an adventure, for example by ringing telephones scattered throughout the city. Then they can listen and choose from a range of audio boards, pick an adventure and set out to discover a unique aspect of Enschede.

What: As a group, we opted for a screenless installation that focuses more on physical interaction.  Our installation will consist of a physical map that is surrounded by a vintage telephone ring. When users turn the ring, different locations on our map will light up, the user can then pick up an old phone and listen to a custom audio board that was designed for each location. The user then makes a choice based on the physical representation of the space or place on the map and the audio board. Then they can scan a QR-code that leads to our website. There we provide a map and other spaces and places based on the users choice.

Target audience: Our installation will be focussing on people visiting Enschede between the age of 20 and 50. Our target group consists of people that like to be surprised and are drawn to the promise of an adventure. These are the people that want something different than the regular city experience.

Interaction Style: We would like to construct our installation in such a way that it invites interaction through sheer curiosity. This means that our installation should have a professional and welcoming appearance in order to win the trust of our visitors. We also promote physical interaction with our installation, so instead of screens and buttons, we will have a turning wheel and phone horns.

Visual style: Our visual style is defined by the unique design of the interactive map that we plan on constructing and by the light effects that we plan on adding to our installation.