Target Group

Our target group is 20 to 30 year olds, generation Y, between 1982 and 2000. The people that want to see something new in Enschede or would be curious to look at something alternative and different from the daily norm. They are the generation that is eager to be seen as individuals, to look for something different, our installation aims to show users the different side of Enschede and its many hidden treasures. The target audience are known for being socially responsible, which best suits our aim of promoting the city of Enschede and its local, independent quirky shops. They are the generation that buy experiences and not products, our installation give the experience of the gem of location through sounds associated with the location, it builds a mood and mystery for the location as the user doesn’t get information until they access more with their phone. The values of millennial are happiness, diversity, social responsibility and trust. They are individual who wants to know things who are eager to learn, to see and even to do.